OJR article: Blogging as a Form of Journalism

An interetsing typology from an OJR article: Blogging as a Form of Journalism. The quotes are from Deborah Branscum a Newsweek journalist who blogs

Creative freedom. Part of a blog’s allure is its unmediated quality. “For a working journalist, there’s no luxury like the luxury of the unedited essay,” she says. “I’ve been an editor longer than I’ve been a writer, and I know the value that an editor brings to your copy. Even so, there’s an enormous freedom in being able to present yourself precisely as you want to, however sloppily or irrationally or erratically. I don’t have an editor to pitch the story to, or a copy editor who decides he’s not happy with my syntax… You think it, you write it, you put it out to the world.”

Instantaneity. “Even when you’re writing for a weekly magazine, it seems like it takes forever to see your work in print,” Branscum says. “With a Weblog, you hit the send key and it’s out there. It’s the perfect disposable journalism for our age.”

Interactivity. “It’s a kick to get feedback from people you’ve never heard of who stumble on your Weblog,” she says. Branscum estimates that 30 readers might surf her blog on a slow day and 900 might read it on a busy day, with pointers from other sites and other bloggers often driving traffic to archived material.

Lack of marketing constraints. “The people who are interested in your perspective find you, instead of you having to find a publication that reflects their interests,” she says. “You don’t have to necessarily tailor your work for a certain readership or demographic.”

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>