USA Today’s Peter Johnson reports that Katie Couric’s new contract with CBS includes a commitment to a “daily, regular presence”. Current NBC Nightly News anchor Brian Williams already contributes a regular blog to NBC’s site and the ABC co-anchors do a fifteen minute daily webcast.
But exactly what form that’ll take has yet to be worked out, he says. “I don’t think she has decided exactly how she’s going to do it or what she’s going to do other than have a keen interest in figuring how we can use new media to extend our reach and make sure people who may not be seeing The Evening News get a chance to see the work she is doing in a new form and in a new way.”
This is something new for Couric, who has blogged selectively on various Today projects, such as this year’s Winter Olympics, but has never has a daily Web presence.
The Web “is something that Katie’s really interested in, and so are we,” Hartman says. “She shares an everyperson sensibility, which is: She loves what the Internet represents and loves the possibilities, whether it’s as a journalist, parent, or consumer. But she doesn’t claim to know the ins and outs or be a techie.”